Success
meets
Future
The four reasons
A strong location.
Mercaden Böblingen
1 Location with appeal
2 Customer benefits
3 Loyalty that counts
4 A city on the rise
5 contact
1
A thriving region. Your next location.
The district of Böblingen is one of Germany’s regions of the future: ranked 5th in Prognos’ Future Atlas 2025. In this economically vibrant environment, MERCADEN® offers your brand a prime location – right in the heart of Böblingen town centre.
Prognos Zukunftsatlas 2025
Strong at a regional level. A central presence.
Shopping
instead of
strolling
Anyone who comes to MERCADEN® has something in mind. This is where everyday shopping meets brands, fashion and new discoveries.
112,2 %
is the purchasing power index for the city of Böblingen
A strong market environment.
Attractive target groups.
MERCADEN® combines the region’s strengths with an attractive visitor profile: according to the study’s classification, around 88 per cent of the visitors surveyed belong to the middle or upper social classes. This represents an interesting target audience for your retail concept.
The customers
88 %
middle or upper social class
Top 5 regions of the future. Right at the heart of it all: MERCADEN®
Anyone looking for a location with potential should keep an eye on Böblingen. The district ranks amongst the top five regions in Germany in the Prognos Future Atlas 2025. MERCADEN® will position your brand in this environment – at an established retail location in the heart of the town.
Germany’s top 10 with the best prospects for the future
Rank 1–10 of 400 districts and independent
cities
in the Prognos Future Atlas 2025
1
Munich (district)
2
Erlangen (city)
3
Munich (city)
4
Ingolstadt (city)
5
Böblingen (district)
6
Wolfsburg (city)
7
Mainz (city)
8
Regensburg (city)
9
Stuttgart (city)
10
Starnberg (district)
A location that wins over brands.
Ranked 27th out of 400 shopping centres assessed in the 2026 Performance Report: MERCADEN® is showing what it’s made of. New concepts such as Kamps, JEANS FRITZ and The Cookie Lab are expanding the range on offer – and giving visitors even more reasons to pop in.
Footfall
per year
5.150.803
2021
6.742.757
2022
7.669.614
2023
7.894.689
2024
7.816.036
2025
27th place
out of 400 shopping centres PERFORMANCE REPORT 2026
New openings,
expansions and extensions
2023-2025
2
This is where a visit turns into a purchase.
„We were keen to expand here in this region and deliberately chose the MERCADEN® Böblingen. We have been completely satisfied since day one, which is why we have expanded and extended our lease.“
NEW YORKER
MERCADEN® Böblingen
97 per cent of the visitors surveyed made a purchase on the day of the survey. At MERCADEN®, your brand reaches people with specific shopping needs – from everyday essentials to that new favourite item. As the city’s department store, MERCADEN® brings all these shopping occasions together under one roof.
130,3%
is the centrality index.
9.874 €
Retail turnover per capita in
the city of Böblingen
(∅ 6.770 € Germany)
28.800 m2
rentable area
distribute
auf 80 Stores.
Brands that complete your shopping experience.
Fashion, technology and sport meet food, personal care and services. For your brand, this means a presence within a mix of offerings that brings together different shopping occasions.
For everyday life. And for that little bit extra.
Whether you want to pop out quickly, discover something new or enjoy a break: MERCADEN® combines practical errands with shopping and dining. So there are plenty of good reasons to visit.
At the heart of everyday life. Right by the station.
20 minutes by S-Bahn to Stuttgart Airport Easily accessible by car. A8/A81 motorway junction and various motorway exits near the MERCADEN® Böblingen Excellent public transport connections (25 minutes to Stuttgart)
One route. Many reasons to shop.
Picking up groceries, finding a present, updating your wardrobe: at MERCADEN®, you can combine lots of things in one go. The mix of everyday essentials, shopping and dining makes the centre a regular destination – and your brand part of this shopping routine
3
Customers who come back.
„Rarely have we experienced a location where our regular customer base is so high and visits us so frequently."
MÜLLER
MERCADEN® Böblingen
An integral part of everyday life. A constant presence for your brand.
56%
of people come at least once a week.
Your market is right on your doorstep.
56 per cent of the visitors surveyed visit at least once a week.
91 per cent come from the defined catchment area. For many people in and around Böblingen, the MERCADEN® centres are an integral part of their everyday shopping routine. For your brand, this means regular interactions with a regionally based customer base.
4
New neighbourhoods. New prospects for retail.
Wherever people live and work, opportunities arise for shopping, accessing amenities and socialising. The MERCADEN® centres are situated right at the heart of this urban environment. Developments in the neighbourhood open up long-term prospects for the location – and for brands that wish to become part of everyday life here.
The city is on the move. Your business is right at the heart of it.
Living, working and new ideas for the neighbourhood characterise the area around MERCADEN®. The projects demonstrate how Böblingen is continuing to develop. With their central location, MERCADEN® is an obvious destination for shopping and everyday life – both today and with a view to future developments.
Project PULSE (84 apartments + retail/offices)
"Right in the center and fully rented:
The project PULSE brings new
Residents, jobs, and
The frequency of customer directly in front of the door of the
Mercaden.“
City Carré (107 Apartments)
"Over 100 new residential units on the
Pulse of the city – the City Carré revived
the station road and increases the
urban potential of the Mercaden.“
Project Seecarré (about 100 houses)
"The Seecarré strengthens with over 100
new households in the city –
each apartment there is a new impetus for
Trade and encounter.“
Inside BB (29 apartments)
"Small, but Central: Inside BB a
clear sign for the ongoing
Appreciation station road
the Mercaden.“
Project Development Airfield (1.600 Flats + Hospital)
"A milestone for the
Urban development: The flying field creates
Housing and Jobs for thousands
and a real frequency driver
of tomorrow.“
Postal service area (IBA’27)
"The post-combines area urban Vision
public life – a
Lighthouse project with a direct
Impact to the train station, close to the
Mercaden.“
Mühlbach's quarters (approx. 150 apartments)
"The mühlbach quarter stands for the
the ongoing Trend to urban
Compression – with around 150 new
Housing the city centre
together.“
Overview
Basement
Ground Floor
First Floor
IT'S A MATCH
Are you looking for the perfect area in the Mercaden Böblingen? Then you reporting to me:
Your Contact Person
Sophie Scheiffarth
Pick up the Phone
Go old school
Meet me @ Linkedin
Contact
Mercaden Böblingen
Wolfgang-Brumme-Allee 27
71034 Böblingen
Sophie Scheiffarth
+49 160 944 750 33
sscheiffarth@sonaesierra.com
Source reference
Prognos AG
prognos Zukunftsatlas 2022:
P. 9-10
Marketing study:
P. 8, P. 11, P. 17, P. 22
Counting from the Center:
P. 12, P. 21
City Of Böblingen:
P. 7, P. 18
Image credits
All Of The Photos:
© Sierra Germany GmbH
© 2025 Mercaden Böblingen. All rights reserved.
