Success
meets
Future
The four reasons
for the success of the
Mercaden Böblingen
1 Location with appeal
2 Customer benefits
3 Loyalty that counts
4 A city on the rise
5 contact
1
Location
and its future
The district of Böblingen is one of Germany's strongest economic regions and ranks fifth in the Prognos Future Atlas 2025.
Prognos Zukunftsatlas 2025
High purchasing power, strong employers and a
central location ensure excellent location quality.
Able to ensure an excellent quality of location.
Shopping
instead of
strolling
Most customers come to the MERCADEN® Böblingen specifically to run their errands
112,2 %
is the purchasing power index for the city of Böblingen
Germany's strongest
economic region
Over 90 % of customers belong to the middle and upper income brackets. This is largely due to four major employers: the global brands Mercedes-Benz, Bosch, IBM and HP.
The customers
gross monthly salary
6%
19%
53%
3%
2%
16%
Continued excellent prospects for the MERCADEN® Böblingen and its trading partners.
Böblingen is one of the most promising locations in Germany and ranks fifth in the Prognos Atlas study. Its high centrality and purchasing power, as well as its turnover index and low unemployment rate, play a decisive role in this. As a result, the MERCADEN® Böblingen will continue to be one of the strongest retail locations in Germany.
The 10 regions with the best
prospects for the future
Rank 1–10 of 400 districts and independent
cities
in the Prognos Future Atlas 2025
1
Munich (district)
2
Erlangen (city)
3
Munich (city)
4
Ingolstadt (city)
5
Böblingen (district)
6
Wolfsburg (city)
7
Mainz (city)
8
Regensburg (city)
9
Stuttgart (city)
10
Starnberg (district)
Characteristics
of success
Whether a centre ‘works well’ can be determined by certain specific characteristics – primarily by footfall and sales figures. And success certainly breeds success: this is demonstrated by the many contract extensions, new openings and expansions.
Footfall
per year
5.871.021
2020
5.150.803
2021
6.742.757
2022
7.669.614
2023
7.894.689
2024
95%
of people in the entire catchment area
are familiar with the
MERCADEN® Böblingen
New openings,
expansions and extensions
2023-2025
2
The clear benefit
for customers
„We were keen to expand here in this region and deliberately chose the MERCADEN® Böblingen. We have been completely satisfied since day one, which is why we have expanded and extended our lease.“
NEW YORKER
MERCADEN® Böblingen
The Mercaden® Böblingen are positioned as the Central Department store in the city and fulfill an important function in the Region. They offer a wide range of shops and services and a meeting place for all age groups, which strengthens the attractiveness of the city centre and the Region.
130,3%
is the centrality index.
9.874 €
Retail turnover per capita in
the city of Böblingen
(∅ 6.770 € Germany)
30,000 m2
of lettable space is spread
across 90 stores
Fashion,
Technology & Sports
With its 90 stores, the MERCADEN® Böblingen offers a very good and appropriate mix of products. Customers can find everything they need. All product ranges are represented with different store concepts.
Games, beauty
& everyday
essetials
Numerous large, well-known and popular brands create an attractive and diverse shopping environment. Customers appreciate the wide range of food, drugstore items, technology, fashion and more.
Optimal reachability
20 minutes by S-Bahn to Stuttgart Airport Easily accessible by car. A8/A81 motorway junction and various motorway exits near the MERCADEN® Böblingen Excellent public transport connections (25 minutes to Stuttgart)
Convenient
Shopping
The MERCADEN® Böblingen is the region's department store. It is part of the daily routine for people in the catchment area. The centre is the number one destination for everyday shopping – and a little bit more. Loyal customers appreciate it as the perfect place to do their daily shopping in a pleasant, friendly and familiar environment. Everyone knows each other here.
3
Unrivaled
loyal customers
„Rarely have we experienced a location where our regular customer base is so high and visits us so frequently."
MÜLLER
MERCADEN® Böblingen
Clear The Catchment Area. High Recurrence Rate.
Exceptionally loyal clientele.
62%
of people come at least once a week.
Special
Regular customers
The MERCADEN® Böblingen is a staple for people in the region. They use the centre specifically for their weekly shopping – and do so very frequently. The proportion of regular customers here is exceptionally high.
4
A dynamic
urban development
Böblingen continues to grow, offering increasing customer potential for the MERCADEN® Böblingen. We are adapting our offerings to the needs of the growing population and benefiting from the dynamic urban development.
The city is
developing
The city of Böblingen is currently investing heavily. Many new developments are springing up in the immediate vicinity of the MERCADEN® Böblingen, the city is becoming more attractive, and the shopping centre's appeal continues to grow.
Project PULSE (84 apartments + retail/offices)
"Right in the center and fully rented:
The project PULSE brings new
Residents, jobs, and
The frequency of customer directly in front of the door of the
Mercaden.“
City Carré (107 Apartments)
"Over 100 new residential units on the
Pulse of the city – the City Carré revived
the station road and increases the
urban potential of the Mercaden.“
Project Seecarré (about 100 houses)
"The Seecarré strengthens with over 100
new households in the city –
each apartment there is a new impetus for
Trade and encounter.“
Inside BB (29 apartments)
"Small, but Central: Inside BB a
clear sign for the ongoing
Appreciation station road
the Mercaden.“
Project Development Airfield (1.600 Flats + Hospital)
"A milestone for the
Urban development: The flying field creates
Housing and Jobs for thousands
and a real frequency driver
of tomorrow.“
Postal service area (IBA’27)
"The post-combines area urban Vision
public life – a
Lighthouse project with a direct
Impact to the train station, close to the
Mercaden.“
Mühlbach's quarters (approx. 150 apartments)
"The mühlbach quarter stands for the
the ongoing Trend to urban
Compression – with around 150 new
Housing the city centre
together.“
Overview
Basement
Ground Floor
First Floor
IT'S A MATCH
Are you looking for the perfect area in the Mercaden Böblingen? Then you reporting to me:
Your Contact Person
Sophie Scheiffarth
Pick up the Phone
Go old school
Meet me @ Linkedin
Contact
Mercaden Böblingen
Wolfgang-Brumme-Allee 27
71034 Böblingen
Sophie Scheiffarth
+49 160 944 750 33
sscheiffarth@sonaesierra.com
Source reference
Prognos AG
prognos Zukunftsatlas 2022:
P. 9-10
Marketing study:
P. 8, P. 11, P. 17, P. 22
Counting from the Center:
P. 12, P. 21
City Of Böblingen:
P. 7, P. 18
Image credits
All Of The Photos:
© Sierra Germany GmbH
© 2025 Mercaden Böblingen. All rights reserved.
